Common Ground (Acquistion Film)
Client: Stanley Black & Decker
The Ask: Create a short film to welcome MTD to Stanley Black & Decker
The Result: ‘Acquisition’ is scary word. Besides being hard to spell, it also carries the connotation of uncertainty in a time where unity is needed. To prepare both Stanley Black & Decker and MTD for their conjoined future, fears needed to be quelled and enthusiasm garnered. The solution lay in their common ground.
Where? Created at BCG BrightHouse
Why? The concept behind this idea was to highlight the similarities of both companies’ paths.
Who? CD: Rebecca Cullers, AD: Jenny Storino, CW: Katie Marquez