Grab the line (INTEGRATED CAMPAIGN)
Client: SAGE
The Ask: Create awareness around the availability of SAGE’s LGBTQ+ hotline for elders in crisis, while maintaining a sense of levity around a serious topic
The Result: A campaign that celebrates the strength of these elders and empowers them to reach out to their community. We wanted to highlight the hope still displayed, even in crisis. With vibrant colors and uplifting messaging, SAGE’s hotline stands out in a sea of same.
Where? Created at Chemistry Agency
Why? The idea behind this campaign was to empower elders by reinforcing their sense of autonomy and community within LGBTQ+ spaces.
Who? AD: Nikki Mendez, CW: Katie Marquez