Water’s the worst (integrated campaign)
Client: ROAR Organic
The Ask: Break through the bland looking (and tasting) health beverage category and become a brand that people start talking about
The Result: We directly attacked the boring alternative to ROAR: Water. Positioning Roar as the hydration beverage of choice for when you can’t even with water, we took a completely different route than the rest of the health category. By embracing the fact that some people don’t want to drink water in the first place, we’re able to stand out in a sea of sameness.
Where? Created at Chemistry Agency for a new business pitch
Why? The concept behind this idea was to uniquely position ROAR as a hydration beverage that was not water.
Who? CDs: Will Benham/Mike Groenewald, S. CW: Lily Stockton, AD: Nikki Mendez, CW: Katie Marquez