BRand refreshment
Client: St. Pius X Athletics
Employer: Freelance
The Ask: Create usage guidelines and a backstory for the new logo’s elements
The Result: When a local high school athletic program underwent a complete aesthetic overhaul, they needed new copy that didn’t suck—the high schoolers’ words, not mine. The story of the new design is rooted in the values of St. Pius and now is properly reflected in their logo guidelines.
Where? Created with a fellow student at Miami Ad School
Why? The concept behind this idea was to show how shipping insurance protects customers in a fun and interesting way.
Who? CWs: Katie Marquez/Shelby Guerrero