BRand refreshment
Client: ACES ABA
Employer: Chemistry
The Ask: Refresh and create new assets (logo suite + usage, color palette + usage, typography + usage, icons, and tagline) to better communicate the professional nature of services offered
The Result: The autistic community has moved away from the puzzle piece and sliding scale representation of the spectrum and we wanted to reflect this important change in the redesign. With this design system, we took a direct opposition to the puzzle piece.
To celebrate what makes those with autism uniquely complete, we used closed circles to represent the transition from a sliding scale to wheel while still referencing the entire individual.
Click here to see the complete brand book.
Where? Created at Chemistry Agency for new business
Why? The concept behind this idea was to create a new brand look and logo directly opposed the puzzle piece that has long misrepresented the autistic community.
Who? CD: Mike Groenewald, AD: Nikki Mendez, CW: Katie Marquez